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  H.O. Bender
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- Horst Otto
- Horst

- geboren 1942

- studie chemische technologie, Fachhochschule Nuremberg

- promotie Columbia University 1983
- proefschrift: Industrial conversion framework : a theory of organizational marketing.

- hoogleraar commercieel management en marketing
  1986-
  in de vakgroep Commercieel management en marketing/Strategisch management, 
  fac. BK (Studiegids 1992/93)
	
- Marketing technology-based products. -- Inaugurele rede 05 november 1987